ZAZEN BEAR - Zentree, Morning

Studio Matter

Bonnie Choi

Justin Rigby

The Zen Tree series celebrates the Christmas season by presenting the Zazen Bear jewelry collections as if they were ornaments decorating a forest of Christmas trees. Each film depicts a different time of day in one continuous take that culminates with a snowman in the shape of the brand’s mascot. The sets were constructed of miniature trees that utilize the actual jewelry items customers can purchase.